February 2009 P.A.C.E. Luncheon

Guest Speaker Dianne McDermott of McDermott & Company Marketing presented "Branding and Beyond: Three Cs To Success." A brand is more than a logo: the entirety of customer experience can influence and validate, or negate, a brand. Simply having a brand isn't enough in this era of communication and media overload. Small and medium size businesses can level the playing field and compete with the huge investments being made by ever growing mega companies. This presentation will define how to build, communicate and nourish a successful brand to achieve company and product success. Even in today's economy.

Leanne Eastman (GHCOC), Mike McConnell (Century Copier Specialists), Andy Carace (Pest-End), Larry Faretta, CFP (Trust Advisory Services)	Dr. Beth Greene (New Life Chiropractic), Jack Sonia (Haverhill Bank)
Bruce Baril (Computer Repair & Tech. Support), Dave Anderson (Dingo Creative), Kathy Wentworth (Leader Bank)	Cheryl Perkins (Cheryl K. Perkins & Assoc.), Mary Lonergan (Pentucket Bank), Nanci Carney (Pentucket Bank)
Debbie Tringali (Prudential-Verani Realty, Salem), Vincent Chestnut (Alpha Locksmith in Hampstead), Laurie Ota (LPO Marketing Communications, Salem)