November 2010 P.A.C.E. Luncheon

Speaker: Cheryl Perkins of Cheryl K. Perkins & Associates

How to Get your Company Listed in Local Search on Google, Bing & Yahoo

Say goodbye to the phone book! Local Internet search is changing the game for those looking to market locally online, particularly small businesses. Whether using local search marketing or local SEO, the resulting impact on traffic and sales - online and off is impossible to ignore. Get it right and you might corner you local market, get it wrong and you'll be left in the dust.

• 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
• 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)

What's most impressive is that 90% of online commercial searches result in local offline purchases and 61% of all local searches result in a transaction. Is this an opportunity you can afford to miss? More precisely, what you need to ask yourself is, when local customers search for what you sell, do they find you?

Cheryl Perkins of Cheryl K. Perkins & Associates, an award-winning web site design, development and search engine optimization firm in Newton, NH, is a member of PACE. She created and maintains our PaceNH.com web site. 

Download The Presentation

Download Cheryl's Presentation on "How To Get Your Company Listed In Local Search" and see how you claim and set up your local listings to get top recognition in Google, Bing & Yahoo.