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Home Directory Spotlight on Members Spotlight Laurie Ota

Member Spotlight - January/February 2008

Laurie P. Ota, LPO Marketing Communications LLC

Laurie Ota of LPO Marketing Communications LLC

Do you ever wonder how you are going to find the time, manpower and resources to effectively market your business? It can be a challenge. You want to devote more attention to your marketing goals, but just don't have the time or internally possess the skills needed to get the job done. That's where LPO Marketing Communications can help out.


LPO Marketing Communications specializes in developing effective marketing strategies for a wide variety of clients both large and small. An experienced marketing and public relations specialist, Laurie P. Ota established LPO Marketing Communications in 1997.


According to Laurie, "I take a very flexible approach in working with clients to help them identify effective marketing solutions, find the right messages for the audiences they need to reach and develop a targeted and comprehensive strategy. Depending on the needs of the client, I work with companies on a short-term per project basis or for extended projects. When companies don't possess the expertise in-house or simply just need 'more hands on deck', I can provide the additional support they need to meet their marketing goals."


LPO Marketing Communications can provide expertise and support in the following areas:

- Brochure and Collateral Development: Copy writing and creative design of brochures, annual reports, newsletters, direct mail pieces and other collateral materials.

- Media Relations including developing an effective media strategy, writing press releases and identifying "the hook" to effectively pitch stories to the media.

- Public Relations including assistance in planning, coordination and promotion of various public relations efforts (for example, community education programs, trade booths for business expos or community events) and special events planning (for example, grand opening events, health fairs).

- Advertising including copy writing, creative design and assistance with media buying and placement.

- Websites including content development and assistance with design concepts.


Laurie is a seasoned professional with more than 20 years of experience working in marketing and public relations departments in companies throughout the region. She holds a degree in Health Administration and Planning from UNH. Prior to starting her own company she was Regional Marketing Manager for Dartmouth- Hitchcock. She has been affiliated with PACE for many years and a member of the Board of Directors since 2005.


For more information about LPO Marketing Communications, please contact Laurie at This e-mail address is being protected from spambots, you need JavaScript enabled to view it or 603.893.7378.